Egyptian three-time World Champion Ramy Ashour has teamed up with Salming Sports – the Official Clothing And Shoe Partner of the PSA – in a deal that will see the World No.5 wear the Swedish-based brand’s shoes and apparel.
One of the most popular and enigmatic characters on the PSA World Tour, 28-year-old former World No.1 Ashour has won an incredible 56 PSA World Tour titles, including a British Open Crown, and has become World Champion on three occasions.
WEAR THE PSA COLOURS
The PSA have partnered with Salming to produce a range of official PSA Merchandise including shirts, shorts, shoes, hoodies, training gear and much more…
“They are a very forward-looking company and innovators in the squash world. The fact I let go of another huge brand to use Salming’s products is proof of the quality and excellence of their products.”
Salming Sports CEO, Tomas Solin, added: “At Salming, we’re excited and proud to embark on this journey with Ramy. From the first time we spoke, it is clear that this will be a very special relationship. Ramy's way of playing the game in combination with his vibrant personality and on and off court appearance fits our brand like a hand in the glove and we cannot wait to kick this off.
“The momentum of the Salming brand in squash has been building up [over] the last couple of seasons and 16/17 is no exception – we are still the new progressive kid on the block who likes to do things differently, with teammates like Ramy we are determined to succeed and to continue developing no nonsense products for no nonsense people.”
Former World No.9 Adrian Grant, who six months ago retired from professional squash to become Salming Sports’ Global Brand Manager, said: “During my years on the tour, I have been fortunate to witness Ramy’s rise through the ranks along with his long list of impressive titles. He is one of those phenomenons in their chosen sport that only come around once in a lifetime.
“With his infectious style on and off the court, he is adored around the globe. This is why our partnership simply fits perfectly with such a unique player. We look forward to our partnership with Ramy and welcome him to the Salming family with open arms.”