The Professional Squash Association (PSA) have today announced an extension to their commercial partnership with Swedish sports performance footwear and apparel manufacturer Salming which sees the Gothenburg based brand expand further on their position as the PSA's Official Clothing and Shoe Partner.
The updated agreement, which sees Salming extend their partnership with the PSA until the end of the 2019/2020 season, will see Salming branding showcased at selected major PSA World Tour events and the brand gain extensive exposure via the PSA's website and social media channels.
In addition, both parties will work closely together on the creation and distribution of new content and will continue to retail an exclusive line of official PSA merchandise.
“We are pleased to extend our partnership with Salming in what we believe will continue to be a beneficial relationship for both parties moving forward,” said PSA Chief Commercial Officer Tommy Berden.
“Salming have a proven track record as one of the most innovative and forward-thinking brands out there, with products that have built up a reputation as the best on the market. We have been extremely satisfied with the partnership during the past three years and feel that Salming's ambitions, and creative innovation, make them a perfect fit for the PSA as we continue to try and grow the sport of squash around the globe.”
Managing Director of Salming, Tomas Solin, said: “We are very proud to be a partner with the PSA. The PSA is a creative and progressive organisation that is developing the squash experience rapidly – during the past contract term we have seen a merger between the Men's and Women's Tours, broadening of the SquashTV broadcast arm through partnerships with companies like Eurosport and continuous improvements to the tournament experience.
“We are now looking forward to another three years where the partnership offers some exciting new opportunities to inspire the squash community.”
For more information and to see the entire range of Salming products visit their website.