The Professional Squash Association (PSA) have agreed a new three-year partnership extension with Dunlop that sees the British-based brand extend their role as Official Ball, Racket, Grip, String and Luggage Partner of the PSA until 2020.
The updated agreement also sees Dunlop partner with four of the PSA’s flagship events – the PSA World Championships, British Open, Canary Wharf Classic and the season-ending PSA World Series Finals – to receive extensive on-site branding and activation opportunities at each tournament.
The partnership was successfully launched during December’s PSA World Championships in Manchester where Dunlop received extensive on-site exposure through a branded exhibition area, branded player areas, branded ball plinths and on court branding.
“We are delighted to have extended the partnership with Dunlop for a further three years,” said PSA Chief Commercial Officer Tommy Berden.
“It’s already evident that Dunlop are keen to expand their profile within the sport – as shown with the introduction of new branding concepts at December’s PSA World Championships – and we’re excited to be working alongside one of the strongest brands in the sport through during what is an exciting time for squash.
“We’ve seen increases in profile, prize money and competition throughout the past few years and working closely with companies like Dunlop will help us continue to move forward through the next three years.”
Dunlop’s UK General Manager, Steve Heatley, added: “We are delighted to renew our partnership with the PSA as the official suppliers of balls, rackets, strings, grips and luggage.
“We have enjoyed a close and successful partnership with the PSA for many years and this new three-year agreement will see Dunlop supporting and investing in the game of squash at all levels.
“We are also looking forward to developing and launching new PSA endorsed product ranges worldwide and enhancing the player and spectator experiences at key PSA tournaments, including the British Open, Canary Wharf Classic, World Series Finals and the World Championships.
“The new partnership underpins our commitment to the sport and will help us to build on our market leading position.”
For more information and to see the full range of Dunlop products, visit specialist racket retailers throughout the UK.