Eventis Sports Marketing has announced its partnership with Citigold Wealth Management, for its 2019 Canary Wharf Squash Classic tournament, held in Canary Wharf. The tournament will now be known as the Citigold Wealth Management Canary Wharf Squash Classic and is the second largest PSA Tour event in Europe, after the British Open. Earlier this year became it became the first ranking PSA Tour event to use a best-of-three scoring format, with Egypt’s World No.1 Mohamed ElShorbagy taking the honours.
Citi’s partnership with the tournament organisers will kick off at this year’s popular Corporate Challenge, an event that hosts teams formed by Canary Wharf occupants, who battle it out in the hope to be named best corporate squash team in London. Held in October, this year, the corporate challenge will be rebranded the Citigold Wealth Management Corporate Challenge. The event will be held at London’s iconic East Wintergarden.
“We are thrilled to welcome Citigold Wealth Management on board as title partner of the event and look forward to working with them. We have been searching for a title partner that fits with the events premium status and ideally is a tenant at Canary Wharf, so are very excited to have been able to achieve this with Citi’s involvement,” said Tournament Director Tim Garner, of Eventis Sports Marketing. “Citigold Wealth Management is one of the most prominent wealth management organisations in London, and we are pleased to be able to add them to our extensive portfolio of sponsors.”
Salman Haider, Head of UK Consumer Bank and International Personal Bank EMEA, Citi, commented: “We are pleased to be the title sponsor of the 2019 Canary Wharf Squash Classic tournament. It is great to support such a prestigious event and one that is held right on the doorstep of our Citigold lounge in Canary Wharf”.
Since inception, the Canary Wharf Squash Classic has always had very close links with Canary Wharf Group. Lucie Moore, Head of Arts+Events comments, “Canary Wharf Group has supported the Squash Classic for over 15 years and we have seen it develop into the PSA World Tour event that it is today. We are delighted to have the event secured for an additional three years as it forms a key highlight in our varied arts and events programme. We look forward to welcoming Citigold Wealth Management, one of our longstanding tenants, as the title partner and kicking off the 2019 Corporate Challenge, in our iconic East Wintergarden.”
The Corporate Challenge was first held in 1983 under the name ‘The Square Mile Squash Competition’ and has become a staple of the Canary Wharf Squash Classic, hosting some of London’s most influential corporations. The 2018 edition was won by Aviva Investors, who defeated OC&C Strategy Consultants in the final.
Garner further commented, “The Corporate Challenge has been an intrinsic part of the Canary Wharf Squash Classic for a number of years and we are looking forward to activating the partnership with the latest instalment of the event.”
The 2019 instalment of the Citigold Wealth Management Canary Wharf Squash Classic will see the tournament celebrate its 16th edition and it will again be staged at the East Wintergarden in March, 2019.
Live action from the tournament will be broadcast live on SQUASHTV (Rest of World) and Eurosport Player (Europe only), while mainstream channels across the globe will show coverage of the semi-finals and final, including BT Sport, beIN Sports, Fox Sports Australia, Astro and more.
For more information on the tournament, please click here.